Have you ever thought about writing some blogs in your business; yes, blogging for artists and creatives? It’s such a great way to gain authority, grow followers and of course build a closer connection to your audience.
As the world of food, travel and home decor blogging has gone bananas, I recon it’s about time we artists and creatives got a slice of the ‘blogging’ cake!!
But blogging for artists and creatives can also be downright overwhelming and confusing if you’ve never done it before.
So, in this article I’m going to walk you through how to structure your blog article to maximise its visibility as a creative.
But first, if you haven’t actually written anything in a while, then I suggest doing some basic writing practice. It’s the best place to start. Yes, grab a note-book and pen, sit somewhere quiet and just start writing. I call this exercising your writing muscles, just like anything else you haven’t done in a while, it needs practice.
I would also recommend finding a few blogs that you like to read. You can do this simply by going onto somewhere like Pinterest and searching a topic. Then looking for articles and clicking through to the associated blogs.
Well now you have got over the initial fear it’s time to get more serious (well I guess that depends on your topic a bit too…). It’s time to plan out some blogs and start writing for your target market, your ideal audience.
Here Are My Top 10 Tips On Blogging For Artists And Creatives:
1: Write direct to your ICA (Ideal Customer Avatar).
This is the most important thing to do. When you are writing your content, do so in your own style of course, but aim it for your ICA. Write just to that one person and you know it’ll resonate with your whole audience. Please see my article on How To Find Your Ideal Target Market if you are unsure who your audience is.
Use the language they’d use, the tone that will appeal and the rest will flow. It also feels more personal when you write that way, and that’s what you want to aim for.
2: Find the right keywords.
This is something that a lot of first-time bloggers just forget to do. Find out what people are actually searching for, then write about that. There is no point investing a few hours writing something, if nobody really wants to hear about that topic. So, do your research first. I like to use the ‘Google suggest’ for this. Amazon works the same way and it is also a great tool for discovering new ideas. Again, keep all of these on your spreadsheet, as you’ll need lots of topics to draw from.
You should aim to use one keyword per blog, and then fit that in as many times as you can organically. It needs to be in the blog title, first paragraph, headings and body text.
3: Plan out your content ahead of time.
If you teach within your art business, then this is simple. Your topics will all be centred around what your audience wants to learn or discover. Like this blog for artists of course.
If you create products, you could share a bit about your process, inspiration or do some sort of diary blog. People love the behind the scenes stories.
Either way you’ll need a list of content blog ideas. I keep all mine on a simple spreadsheet, then organise them by the week. This means I’ve planned ahead and it saves me time with the ‘what do I write about this week’.
You can really plan out the whole year if you want, but I think this leaves no room for spontaneity, so I like to have the next 2/3 months planned out.
Top Tip: Think ‘simple structure’ – think ‘easy to read’ – think ‘flow’.
4: Spend time researching a title.
The title of your blog is going to be the hook. It’ll also likely contain, or be, your main keyword/keyphrase. So, don’t hurry this. Start with a ‘draft’ blog title, then come back to it later and optimise it. You can use your research you did earlier to come up with the perfect title.
The title is where someone will make the decision whether they will click and read or not… At first you may want to get feedback on your blog titles, and this is where gaining some copywriting knowledge is crucial.
Try using simple formulas such as: ‘How To….’ Or ‘The 3, 5, 7 Steps To…’
5: Use a timer to write your content.
Like all good things – if you don’t contain the time, you’ll use as much of it as you like. I set a 60 minutes timer on my phone and start writing. Then go again till I have the finished blog. You’ll get faster as you are more practiced.
Allocate 2/3 hours maximum. If you are struggling to write, then consider Outsourcing this to someone else. Or maybe you’d suit being on video instead. Vlog’s are even more popular as more and more people leave reading behind for watching. I still love a written blog, but that’s me.
6: Aim for 800+ words.
Around 800 words is the acceptable length of a blog article these days, and you’d be surprised how quickly this comes. Now if you are going to have lots of pictures, maybe a ‘How To’, or other more visual blog, then less is also ok.
7: Up-load your draft content and edit.
If you use a WordPress based website, then you’ll simply log in, and create a New Post. Copy your fabulous title in and the body of your blog into the body area.
(See my article: Artists: How To Set Up Your Own WordPress Website – if you need to set up a website from scratch).
Now go down and format your headlines, bold text, bullets, and of course find plenty of white space. As most people Skim-Read, you need to make it incredibly easy to read. Check for spelling, short, easy to read sentences and most importantly have small paragraphs.
Next you need to add some links. So good practice is to link to previous related articles that your reader might find useful. You can also link outside to a specific site you mention.
8: Use an SEO plugin.
As already mentioned, you must do your keyword research, as you’ll want to give each blog article the very best chance of also being found in a Google search for your topic.
SEO or Search Engine Optimisation, is an art all of its’ own. But using something like the ‘Yoast SEO Plug-in’ will take the stress out of it. By adding this to your website, you can see as you scroll down below your editing area on your blog, where to place your keyword. From there it will tell you what you’ve done well (in green) and what needs improving (in red).
9: Add your category and tags.
Once you have the basic editing and SEO done (I also advocate the ‘readability’ factor as well), then add your Tags and Categories.
Before I start blogging I would suggest thinking about creating 5 to 10 different Categories. These will be topics you will write under a lot. You can see mine to the right of this article.
People can search under a particular Category which makes it very user friendly.
Next you can add as many Tags (another way of categorising your content) to each blog post as you can. Think about what’s in your content and add 5 – 10 tags. See mine to get the idea.
10: Create a couple of branded images.
Last, but absolutely the most important is your images. I created mine on Canva, which is quick and easy to do. Create one as your ‘Featured’ image – this will usually show up where your blog shows as an excerpt. Then I also add at least one image into the main copy that is also created with Pinterest in mind. (So tall and thin).
By now you are pretty-much done. I like to Preview it to make sure everything is how I want it to look, and then hit ‘Publish’. There you have it: blogging for artists and creatives all done.