I love the fact that I have created a totally flexible business where I can work wherever and whenever I want. Right now I’m writing this blog on a train from Perth to Freemantle, Western Australia. However, this is still a business, no matter how fluid and fun it all appears to the onlooker! I still need a Business Plan and a Marketing Plan to ensure my success.
I hope by now if you’ve been reading some of my other blogs, or you have signed up to get my Updates and Top Tips that you are inspired to build a great freedom business for yourself.
Ok, let’s talk about creating a marketing plan. I’ve been really focussed on this topic for some time now, with my coaching business (Business Freedom Academy). It would be true to say that I absolutely love marketing and I believe this is the key to success. When I first started out working for myself some 8 years ago, I didn’t even know what that word ‘marketing’ actually meant.
So let’s get that out of the way immediately. Marketing is all about setting out a series of easy steps that take someone from just finding out about you and your business (or Blog), right up to possibility of becoming a customer. I like the idea of ‘attraction marketing’, where you are focussed 100% on creating great value free content that it distributed widely, so that potential customers can find you. Or are ‘attracted to you’ as it were; rather than the concept of having to chase your would-be customers.
So how can you simply put together your own Marketing Plan?
First you will need to identify the best marketing platforms for you. Here we are primarily concerned with Online Marketing, as you are likely building an Online Business. (Although that’s not to say these strategies won’t work if you are a physical offline business.)
Mostly online marketing is going to comprise of the following strategies:
- All forms of Social Media.
- Email Marketing.
- Video and Webinar.
- Audio and Podcasting.
- Article writing Blogging.
- Online Adverts (Google Adwords, Facebook etc.).
Once you have ascertained which would work best for you (or where your ideal customers hang out the most), then you need to create a spreadsheet. Enter al of this in.
On here you want to work out exactly what you will be doing and when.
I recommend doing two types of marketing: ‘on-going’ and ‘campaign’ marketing. What do I mean by that exactly? Well, ‘on-going’ would be every day, where you might be posting and engaging on Social Media. Every week you could be blogging, sending out emails, or creating a video or podcast. Every month you may well be running a webinar or setting up some Ads. As examples.
When you are ‘campaign’ marketing, then you are planning out a set of strategies that you will be running over a set period of time. You might be launching your very first Online Training Course and will want a 6-8 week build up. For this you will take time to plan out exactly what you will be doing over those weeks, right down to daily tasks.
Once you have your key strategies outlined, and your on-going marketing tasks on a spreadsheet. It’s down to getting organised with some planning and prioritising of your time.
Let’s review your simple steps to putting together a simple Marketing Plan:
- Choose your key marketing strategies.
- Work out which ones you’ll be doing when and how often.
- Create a spreadsheet with your Daily, Weekly and Monthly tasks on it.
- Allocate time in your diary to get these done.
- Then you’ll want to be super disciplined every day.
Here’s how to put together a simple Marketing Campaign:
- Decide on which product or service you’ll be launching or promoting.
- Block out 6-8 weeks approximately in your diary (make sure you also clear as much of your own time as well, as this should be your main focus right now).
- List out what marketing activity you will be doing during this time (I usually run a few webinars, write a lot of emails to my list, use Ads, post to Social Media etc.).
- Now you want to write each item into your diary, or use an online program to list out what needs doing when.
- Next break down each item into separate tasks. For example the webinar will need planning, scheduling, a registration page, and it’s own promotion just for starters.
- See if you can outsource some of these tasks as it can all be a bit overwhelming if it’s all down to you. As we know there will be lots of TECHNICAL tasks in here and each one of these can be a challenge on it’s own. So get some help with the items that are not within your skills set.
- Lastly again you will need to be very focussed and disciplined within that time.
Having a Marketing Plan wherever you are in your business or blogging career is crucial, so I hope this has inspired you to take action in this area.
Right off to the beach!