As an artist and creative, I’m sure that a platform like Pinterest can take up a lot of your ‘research’ time if you let it.
So, hopefully, this blog about your Artist’s Pinterest Marketing Strategy for 2023 should surely pique your interest?
So you can invest the time you might already be ‘spending’ and instead get a great return on your investment.
Did you know some of the following stats about Pinterest right now?
- The platform now has 445 million monthly active users
- Women make up more than 60% of Pinterest’s global audience
- 85.9% of Pinterest users also use Instagram
- People watch close to one billion videos a day on Pinterest!
- 85% of Pinners say they use Pinterest to plan new projects
- There are more than 5 billion searches on Pinterest every month
…Now you might be saying, well that’s all well and good Sophie, but how does that relate to us artists?
I’m so glad you asked.
In this blog, not only will I share my Top 5 Tips for Pinterest in 2023, but I think Tip number 5 will get you super excited – so make sure you grab a pen and paper to take notes (or print this article for safekeeping).
Here’s my artist’s Pinterest Marketing Strategy For 2023 – and those top 5 Tips For Success:
1. Get Clear On Your Goal For Pinterest.
Remember that Pinterest is a marketing tool, so think ‘business’ not ‘hobby’.
Choose a clear marketing objective or goal just for this platform. Then set up and build a relevant account around your niche.
It’s easy to lose yourself down the Pinterest rabbit hole…
Example objectives:
- To build your mailing list to your first 1,000 subscribers.
- To make $xxx of online course sales.
- To drive traffic to your Etsy/online shop and make sales there.
2. Choose The Right Kind Of Pin To Get You There.
There are lots of different Pin Types:
- Idea Pins
- Static Pins
- Video Pins
- Rich Pins
- And more…
If you are selling that online ‘Watercolours for Beginners’ course (haha always my example) then you want to create educational pins, with How to, Static, Video or Idea Pins.
However, if you are looking to drive traffic to your online art store then perhaps Rich pins and Idea Pins (about your products perhaps) would be perfect.
NB: No more random pinning now you have a strategy!
3. Amplify With Pinterest SEO (Search Engine Optimisation).
As you know Pinterest is a visual search engine, NOT a Social Media platform…
Therefore, you want to optimise your Pins for search. Get clear on your keywords and add them in as many places as possible. This will help you enormously to be found in search.
I know it seems like a lot of work, but this will pay off!
4. Make It Easier With Regular Content.
If you already are a content creator, for example, if you, like me, have a YouTube channel, or a Blog or Podcast, and you post regular, consistent weekly content; then this will give you plenty of content to Pin about.
Check out these blogs:
5. Grow Your mailing list whilst you do this.
As we know the single most IMPORTANT thing you want to be doing after all your creative efforts is to get your customer OFF Pinterest and onto your Mailing List.
Your Mailing List is where you will make most of your sales anyway!
When people click on your Pin and arrive at your website or shop, they may just look and click away again.
So, think about how you can firstly keep them on your site, and from there give them the opportunity to join your mailing list.
I have a great FREE resource for you: 10 Day Artist’s Mailing List Challenge, where you will receive daily emails with little tasks you can easily follow to get your mailing list set up and working.
