The number one question I get asked regularly is: How can I sell more of my art? In a way that’s simple, easy to do and won’t lose me a ton of money in commission? (In another blog, I will explain why that sometimes actually isn’t such a bad thing…). But for now, I’m SO excited to share how you can sell your work direct with shopable products on Instagram.
This is a relatively recent up-date on Instagram, depending on when you are reading this of course.
Now selling Shopable products on Instagram is going to be a game-changer, but you’ll need to put a few things in places first.
Get Started With Shopable Products On Instagram:
You must have your Instagram app up-date to the latest version.
You can easily do this by going to the App Store and checking. I like to set all my Apps to up-date automatically, so you avoid them getting behind.
You must have a Business Instagram Account.
It’s easy to switch to Business in your account settings. It’s free to do and will give you analytics, which is course is super important.
You need a Facebook Business Page that is linked to your Instagram account.
If you’re not sure, go to your FB Page, and toggle to ‘Settings’. Then on the left scroll down to ‘Instagram’ and check there. If nothing is showing, it will give you there chance to log into Instagram. This will ensure you are linked to the correct page.
If you need help with setting up your Art Business Page, then check out this blog post here.
Create a Shop on four Facebook Page.
Next, if you haven’t already, find your ‘Shop’ tab on the left side of your page. If you don’t see this, you may need to go to your page Settings, then ‘edit page’ and look at your Tabs. You can scroll to the bottom and ‘Add a tab’ there.
Once you have your Shop, you can add your products, create collections etc.
You need to have a Facebook Business Manager account set up.
You’ll need to take this a step further and create a Facebook Business Manager Account, where you will now be editing your Page from. This links to your Ad Account etc.
You can get started here: https://business.facebook.com/home .
Follow the simple set-up instructions and then add your Page or Pages.
Next, you’ll need to set up Catalogues through business manager as well, where your products sit and can be accessed via Instagram when the time arises.
You must have a Website E-Commerce solution, like Shopify, WooCommerce etc.
I easily added the WooCommerce plug-in to my WordPress Website in a matter of seconds. You can do this too. During Step 5 setting up Catalogues, you’ll be asked to link your e-commerce solution.
You will now need to be approved.
Be patient as they will now need to look at everything and make sure you are doing everything correctly. For example, you can only sell physical products, not services.
Once this happens you will see a notification over on Instagram and you’ll be good to go.
Now you are ready for Shopable Products On Instagram.
The next time you create a post, you’ll see the option to Tag your post with a Product. Just as you would tag an account. You can then select the Catalogue, and product you want, and drag the Tag to wherever on your image is most appropriate.
Top Tips for Shopable Products On Instagram:
- Take some time out to get fully organised.
- Post up a batch of products in your catalogue.
- Then create a clear strategy of when and with what image you’ll post them.
- Don’t make each post Shopable.
- Make sure your Instagram image is a Lifestyle one, not a salesy one.
- Look at @herschelsupply to see how a large company does it really well.
- Learn how to do Ads and you’ll be able to promote your post as well.
Things are constantly changing with Social Media, online Marketing and all things technology. It’s up to us artists to develop both sides if our brain and embrace it fully! Shopable Products On Instagram is a fantastic way for you to create your profitable Art Business. Let me know how you get on.