I get asked this question all the time:
“Sophie, what should I talk about in my artist’s marketing emails?”
Once you’ve got your email list all set up and ready to go, you’ll want to start building trust and awareness with your subscribers, by sending regular engaging emails.
In this blog, I’ll be sharing 3 topics to talk about in those artists’ marketing emails and I’ll break them down into some easy examples.
First off I want to clear up a couple of things that can put you off emailing altogether:
- Can you send too many emails?
- What if people unsubscribe?
Honestly, when I started out, these things used to terrify me…I’d send an email and people would leave the list and I wouldn’t want to risk it again!
Firstly, you have to remember that people on your list opted in to be there, they want to hear from you…
Avoid daily, unless you are on a promo…Keep to 1-3 emails a week max.
Secondly, YES people will unsubscribe, it’s going to happen.
They maybe came for something, have it and now wish to leave, or they prefer to follow you on another platform, or they’re not quite your ICA!
So, with that in mind, let’s dive into…
3 Topics To Talk About In Your Artists’ Marketing Emails.
In a previous blog: 3 steps for social media content planning, I ask this important question: What are your audience looking for exactly?
Then I listed some of the following that they are perhaps looking for:
- How do you do what you do?
- Sneaky behind the scenes?
- To solve a problem?
- Ideas for presents/gifts?
- Home decor shopping?
- Special offers?
Take some of these ideas to help you here. For example, I’m picking three that are different enough from each other (plus a bonus tip):
1. Your Story: Behind the scenes of your art journey.
Perhaps you can identify with one of these scenarios:
- You grew up painting since you were tiny…(my story).
- You’re a latecomer to art.
- You travel the world with your creativity.
Think about your art story and come up with a few ways you can tell parts of this in your art marketing emails.
2. How, what, and where you gather your inspiration.
- Take lots of photos of your surroundings.
- Take travel photos.
- Get your inspiration from books or your Pinterest board.
Jot down which option (or another) works for you.
3. Tips for choosing or hanging the right art for a particular space.
If you already create content, then these are great little topics to share in your emails:
- Solutions for overly light or dark spaces.
- Positioning of artwork.
- Colours in your environment and how they affect your space.
- Interior inspiration ideas.
Think about your ICA and what is going to interest, engage and ultimately help them.
Bonus Tip: Your Offers!
Of course, you want to remember that you are a BUSINESS and in some of your emails you’ll be making them an offer to buy something, so make sure your promotions come at the times you planned for in your Artist’s Business Plan.
Don’t have one of those? I’ve got you covered with this video:
Or my online course: Build Your Artist’s Business Plan.
So there you have it, 3 Topics To Talk About In Your Artists’ Marketing Emails. I hope this gives you some ideas to think about and inspires you to start writing regular art marketing emails to your subscribers.