So I expect you are wondering just how and why you should be marketing on YouTube as a fine artist. Of course if you teach then this is a no-brainer. But how else can you maximise the success of marketing on YouTube? There are many ways to use video (both live and pre-recorded) right now and you should be looking at this as an exciting medium.
But what if the very thought of filming, editing and up-loading hours of videos sends you running a mile?
Or what if you hate having your face in front of the camera, and this is your block to marketing on YouTube. Well then I have some great news for you. Luckily you won’t necessarily have to do those things (unless you really want to of course).
Let’s Get Right Into Marketing On YouTube In 5 Simple Steps:
One: Get Familiar With YouTube – Become An Avid User.
I can’t stress this enough. I’ve had clients who suddenly wanted to set up their own YouTube channel, but had no idea how the platform worked. Had never looked at individual channels or spent time watching YouTube videos.
So start using it to search for things, make it your number one search engine for a week or two and see the difference. Look at how other people’s channels are laid out. Notice the variety of video quality, the titles, descriptions, and comments other people have made. See what you like as a user first, before you start marketing on YouTube.
Also experiment searching for the type of videos you might consider making (tips on painting, sketching, photography, being creative generally etc.), and see the results you get. I very often then only look at videos posted in the last 12 months, just for relevancy. (Not that it’s always important, this would depend on what you are looking at).
Hit the red button and subscribe to some people’s channels. Here are some I would recommend for different reasons:
James Wedmore – The YouTube Expert, teaching all about using YouTube for your business. (https://www.youtube.com/user/jameswedmore)
Marie Forleo – Business expert helping you create a life and business you love. She has more of a TV channel where she interviews other experts about life, business and personal growth.(https://www.youtube.com/user/marieforleo)
Angela Anderson – a channel full of artist instructional videos: https://www.youtube.com/user/angelafineart
Two: Set Up Your Own Branded Channel.
So now you are inspired and ready to build your own simple channel? You’ll need to log into your Google Account (or create one if you don’t have one already). Up in the top right-hand corner you can select YouTube, and create your channel.
Work through the simple set-up options, and then set about branding your channel. The first thing you’ll want to do it create some ‘channel art’ (that’s the long timeline image that appears across the very top). Again you can use Picmonkey, Canva or Photoshop to get this done.
YouTube requires you to create your image 2560 x 1440 pixels, and they have a useful guide to help you set this all up. So once you click on ‘edit your channel art’ the sizing will pop up.
Next you’ll want to link your other Social Media, fill out the About sections and link your website. Consider setting up some playlists too, and once you have some content, make a short introduction video to use as the ‘feature’ video people see when they first arrive.
Three: Create Helpful Short Videos.
Before you whip out your camcorder, camera or smart phone/tablet…consider for a minute what your audience would like to see
Do they want to follow your creative process? Be taught something? Or be entertained (I don’t mean you have to sing them a song, or dance around to loud music…)?
There should be some planning and strategy behind everything you do, especially if you are taking the time to get marketing on YouTube.
TOP TIP: Make sure your videos are short, well lit, with clear audio, and have high value content for your audience.
Don’t forget you can simply use your smart phone to record say 30 seconds from your studio. Use a simple editing app to make sure it all looks good, and upload direct to YouTube from there. Taking you 5 minutes tops (once you are familiar).
Four: Make Sure Your Videos Can Be Found.
Having made your fabulous videos, you want to make sure that when other people search in YouTube for the topics you are covering, they can easily find you.
Each video you make should be well optimised. I.e. using your keywords in the ‘title’ and ‘description’. The description can be lengthy, including links and anything else that might help you get found.
Each video also should have all the relevant keywords as ‘tags’.
Five: Be Strategic With Growing Your Following.
The very easiest way to start growing your following on YouTube is to share each video across all your other Social Media platforms. Did you know, for instance, that you can create a Pin on Pinterest from your video
Make sure also encourage your viewers to ‘subscribe’ to your channel. That way they will get an email notification each time you post new content. You can add ‘annotations’ to your videos within the YouTube editing and up-loading process that guide people to subscribe.
YouTube has over a billion users — almost one-third of all people on the Internet. And every day people watch hundreds of millions of hours on YouTube and generate billions of views.
So I guess you would be happy to benefit from that kind of exposure? Start marketing on YouTube today and enjoy the process.